• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGoogle

Google: Our new system for recognizing faces is the best one ever

By
Derrick Harris
Derrick Harris
Down Arrow Button Icon
By
Derrick Harris
Derrick Harris
Down Arrow Button Icon
March 17, 2015, 5:05 PM ET
Google FaceNet facial recognition figure 1
Pose and illumination are a long standing challenge for face recognition. This shows the "distances" between pairs of faces in different combinations. (A distance of 0.0 means the faces are identical.)Courtesy: Google

“I never forget a face,” some people like to boast. It’s a claim that looks quainter by the day as artificial intelligence research continues to advance. Some computers, it turns out, never forget 260 million faces.

Last week, a trio of Google (GOOG) researchers published a paper on a new artificial intelligence system dubbed FaceNet that it claims represents the most-accurate approach yet to recognizing human faces. FaceNet achieved nearly 100-percent accuracy on a popular facial-recognition dataset called Labeled Faces in the Wild, which includes more than 13,000 pictures of faces from across the web. Trained on a massive 260-million-image dataset, FaceNet performed with better than 86 percent accuracy.

Researchers benchmarking their facial-recognition systems against Labeled Faces in the Wild are testing for what they call “verification.” Essentially, they’re measuring how good the algorithms are at determining whether two images are of the same person.

In December, a team of Chinese researchers also claimed better than 99 percent accuracy on the dataset. Last year, Facebook researchers published a paper boasting better than 97 percent accuracy. The Facebook (FB) paper points to researchers claiming that humans analyzing images in the Labeled Faces dataset only achieve 97.5 percent accuracy.

However, the approach Google’s researchers took goes beyond simply verifying whether two faces are the same. Its system can also put a name to a face—classic facial recognition—and even present collections of faces that look the most similar or the most distinct.

This is all just research, but it points to a near future where the types of crime-fighting, or surveillance-enhancing, computers we often see on network television and blockbuster movies will be much more attainable. Or perhaps a world where online dating is even simpler (and shallower) than swiping left or right on Tinder.

Have a thing for Brad Pitt circa 1998? Here are the 500 profiles that look the most like him.

At first we’ll see systems like Google’s FaceNet and Facebook’s aforementioned system (dubbed “DeepFace”) make their way onto those company’s web platforms. They will make it easier, or more automatic, for users to tag photos and search for people, because the algorithms will know who’s in a picture even when they’re not labeled. These types of systems will also make it easier for web companies to analyze their users’ social networks and to assess global trends and celebrity popularity based on who’s appearing in pictures.

Though Google and Facebook’s advances in facial recognition are relatively new, computer systems like this can be found all around us today. They incorporate an artificial intelligence technique called deep learning, which has proven remarkably effective at so-called machine perception tasks such as recognizing objects (by some metrics, machines are now better at this than are people), recognizing voices, and understanding the content of written text.

Aside from Google and Facebook, companies including Microsoft (MSFT), Baidu, and Yahoo (YHOO) are also investing heavily in deep learning research. The algorithms already power everyday features such as voice control on smartphones, Skype Translate, predictive text-messaging applications, and advanced image-searching. (If you have images uploaded to a Google+ account, go ahead and search them for specific objects.) Spotify and Netflix (NFLX) are investigating deep learning to power smarter media recommendations. PayPal (EBAY) is using it to fight fraud.

There are also several technology startups using deep learning to analyze medical images in real time, and to provide capabilities such as text analysis, computer vision, and voice recognition as cloud computing services. Twitter, Pinterest, Dropbox, Yahoo, and Google have all acquired deep learning startups in recent years. And IBM (IBM) just bought a Denver-based startup called AlchemyAPI to help make its Watson system smarter and bolster its new Bluemix cloud platform. (The idea: Developers can easily connect mobile and web applications to cloud services and therefore build smart applications without ever studying the complex computer science that underpins artificial intelligence.)

That’s not all. As consumer robots, driverless cars and smart homes become real, deep learning will be there, too, providing the eyes, ears, and some of the brains for our new toys. DARPA, the U.S. Department of Defense’s research agency, is also investigating how deep learning techniques might be able to help it make sense of the streams of communications crossing intelligence networks everyday.

Something tells me it’s looking at Google’s FaceNet and getting pretty excited, too.

Derrick Harris (@derrickharris) is a freelance writer.

About the Author
By Derrick Harris
See full bioRight Arrow Button Icon

Latest in Tech

Investingspace
Alphabet poised for another paper gain as SpaceX valuation jumps
By Edward Ludlow and BloombergDecember 14, 2025
11 hours ago
Chess master and co-founder of Chess.com, Danny Rensch
SuccessEntrepreneurs
Chess.com cofounder says it took a pinch of delusion to bring the traditional game online—and it’s a ‘requirement for every successful entrepreneur’
By Emma BurleighDecember 14, 2025
16 hours ago
JPMorganChase CEO Jamie Dimon says AI will eliminate jobs—and that soft skills will be more important than ever.
Future of WorkTech
Jamie Dimon says soft skills like emotional intelligence and communication are vital as AI eliminates roles
By Nino PaoliDecember 14, 2025
18 hours ago
AIchief executive officer (CEO)
Microsoft AI boss Suleyman opens up about his peers and calls Elon Musk a ‘bulldozer’ with ‘superhuman capabilities to bend reality to his will’
By Jason MaDecember 13, 2025
1 day ago
InvestingStock
There have been head fakes before, but this time may be different as the latest stock rotation out of AI is just getting started, analysts say
By Jason MaDecember 13, 2025
1 day ago
Politicsdavid sacks
Can there be competency without conflict in Washington?
By Alyson ShontellDecember 13, 2025
1 day ago

Most Popular

placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
3 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
3 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
18 days ago
placeholder alt text
Economy
More financially distressed farmers are expected to lose their property soon as loan repayments and incomes continue to falter
By Jason MaDecember 13, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.